By Anja Radonjic (Trust IT Services)

Executive Summary

1. Overview of the Service

The Dissemination Support (DIS) service aims to assist the projects applicant(s) in strengthening their dissemination strategy and plan and carrying out the actual dissemination of the applicant’s results. The coaching and support activity will be geared to provide additional push, and strategic approaches, based on different perspectives, to maximise impacts of the dissemination of the results towards the stakeholders addressed.

More specifically DIS will facilitate in an open discussion:

1. Assessing the existing dissemination plan, by evaluating the effectiveness of the already drafted dissemination plan against a set of Contextual and Technical criteria

• Improving and upgrading the dissemination plan, including identification of the intellectual assets to be disseminated in the appropriate format and adapted to the target audiences. Moreover, the criteria used to assess the dissemination plan will enable to consider the planned dissemination activities within a broader context, thus, injecting a new strategic evolution of the dissemination plan towards impact maximisation
• Identifying the appropriate audiences, key messages and narrative to maximise impacts in terms of awareness, interest, influence of the research results in line with the values and benefits for each target audience

2. Identifying and advising on the most appropriate dissemination channels, methods and formats to be used, such as, written text including illustrations, infographics and metrics, electronic and web-based tools, social media cards, GIFs, data sets, oral presentation, multimedia products, social media, etc., adopting a tailored tone of voice to reach out to the targets addressed

• Identifying the most optimal ways and channels for storage and dissemination of their material, including guidance on open access., with the aim to ensure that the dissemination outputs created will be permanently (or as necessary) available and accessible for the different stakeholder groups
• Assessing the opportunities linked to the Horizon Results Platform including drafting and publishing (or updating if already existing) the appropriate Horizon Results Platform profile [Common approach at consortium level].

Thus, the outcomes of the DIS service delivery are achieved through a constant dialogue with the applicants aimed to provide tailored recommendations towards improving the PDEC plan of SEEDPlus.

2. Key findings

Based on the actions carried out by the DIS service delivery team together with SEEDPlus the following findings can be highlighted:

1. The SEEDPlus project has conducted efficient planning and diversification of communication and dissemination activities throughout the duration of the project to amplify project’s impact and increase awareness of its outputs.
2. Considering the project is at the end of its lifecycle, the next priorities would be to plan and ensure the project results are visible and easily accessible via project website, as listed in the recommendations below.
3. In the future funding rounds, the activities should involve further clustering and project presentations at external industry events, to maximise the skillset development by the students and connect them to future fundraising opportunities.

All the findings above lead to the following overall assessment by the DIS service delivery team of SEEDPlus.

In addition to the above, the DIS Service delivery team provides the following indications to the Booster Mentor to update the Service Delivery Plan o SEEDPlus with the following services:

• Service 3.5 Audio-Visual Support : Production and creation of the final SEEDPlus video which can be integrated on the project website, thereby having an effective and cohesive presentation of project results.
• For other add on services such as 3.1. and 3.2. can be considered at the initiation of spin off projects such as Mind the Gap.